The world of high fashion meets high fantasy as Square Enix, the creators of Final Fantasy 16, collaborates with prestigious watchmaker Franck Muller on an exclusive, limited-edition timepiece collection. Inspired by the acclaimed 2023 RPG, the watches showcase the game's powerful Eikons – summoned beings of immense power and central to the game's narrative.

Launched to considerable praise in 2023, Final Fantasy 16 revitalized the series with its action-oriented combat and mature storyline. Although some traditional fans expressed reservations about the changes, many embraced the game's bold new direction, welcoming it as a worthy successor in the iconic franchise.

The game's continued success has been fueled by two significant DLC expansions: 'Echoes of the Fallen' in 2023 and the highly regarded 'The Rising Tide' in 2024. The latter, featuring an epic battle against the colossal Leviathan and an entirely new explorable region, garnered substantial acclaim, cementing its place as a standout DLC release of 2024.

Revealed on Franck Muller's official website, the watch collection features four distinct models. The pinnacle, 'The Final Battle,' is a unique piece priced at approximately $207,000, depicting the Eikons Ifrit, Phoenix, and Bahamut.  Three additional models, each limited to 16 pieces worldwide and priced around $20,000, focus on individual Eikons – Ifrit, Phoenix, and Bahamut – incorporating design elements inspired by their respective Dominants: Clive, Joshua, and Dion.

These meticulously crafted watches echo the Eikons' in-game appearances. Unlocking these powerful entities is a core element of Final Fantasy 16, granting Clive new abilities and driving the narrative forward through spectacular battles and transformations.

Final Fantasy 16's unique approach to the series’ iconic summons, linking them to the human Dominants, has resonated with many players. This connection offers a more personal and impactful experience, adding depth to both the characters and the overarching narrative.

This isn't Square Enix's first foray into high-end merchandise.  In 2024, the company launched a new store in Tokyo's fashionable Shibuya district, showcasing merchandise not only from Final Fantasy but also other popular franchises like Dragon Quest.  This latest collaboration with Franck Muller further demonstrates the enduring appeal and marketing power of one of gaming's most recognizable series.