Ubisoft has announced that Assassin's Creed Shadows has surpassed 3 million players, marking a significant milestone just one week after its release on PlayStation 5, Xbox Series X/S, and PC on March 20th. This follows the initial announcement that the game reached 1 million players within hours of launch.

The latest installment in the popular franchise saw an additional 1 million players in the five days following the 2 million player milestone announced on March 27th.

The impressive player count solidifies the game's strong launch and positions it as the second-biggest launch in Assassin's Creed history based on day-one sales revenue, confirming earlier reports. While Ubisoft has celebrated this achievement, they have yet to disclose specific sales figures. This is typical practice, with the company often reserving detailed sales data for quarterly financial reports, where they typically communicate performance in terms of overall game.

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Third-party sales estimates provide further context to the game's success. Sources like Gamalytic, PlayTracker, and VG Insights estimate around 430,000 copies sold via Steam as of March 27th.  The game also achieved the highest concurrent Steam player peak in the franchise's history, with almost 65,000 concurrent players on March 23rd.

Based on a VGC report citing internal Ubisoft data, PC represented approximately 27% of total Assassin's Creed Shadows "activations" as of March 24th, with Steam being a significant contributor.  If Steam accounted for, hypothetically, 20% of these activations, coupled with the estimated Steam sales, it's plausible that the game has already surpassed 2 million copies sold across all platforms. Furthermore, the PS5 version achieved record-breaking launch sales on the PlayStation Store, a platform without Ubisoft+ Premium, indicating that these players directly purchased the title at its $69.99 price point.