Celebrated game developer Masahiro Sakurai, the mind behind the Super Smash Bros. franchise, has received the prestigious Art Encouragement Prize from Japan's Agency for Cultural Affairs. This recognition stems not from his work on the acclaimed fighting game series, but rather his impactful contributions to game development education through his YouTube channel.

While years have passed since the launch of Super Smash Bros. Ultimate, and news of a sequel remains elusive, Sakurai has maintained a presence in the gaming community through his insightful videos.  He generously shared his extensive knowledge and experience, demystifying complex game development concepts for a broad audience, both in Japan and internationally.  This dedication to educating aspiring developers and fostering appreciation for the art of game creation is what earned him this notable award.

The Agency for Cultural Affairs specifically lauded Sakurai's ability to make intricate game production processes accessible and understandable. His channel offered a unique behind-the-scenes glimpse into the world of game development, inspiring countless viewers and promoting the craft on a global scale. Although Sakurai concluded his YouTube series in October 2024, the lasting impact of his work is undeniable.

Sakurai expressed his gratitude for the award on Twitter, humorously questioning whether this new accolade officially designates him a "cultural person." The future of his career remains uncertain, leaving fans speculating about potential projects. While some anticipate a new Smash Bros. title for the rumored Switch 2, others believe he may embark on a completely new game development endeavor.  Despite the conclusion of his YouTube channel, Sakurai has confirmed he is not fully retired, merely in a state of "semi-retirement," leaving the door open for future contributions to the gaming world.

Despite the lack of recent news regarding the Smash Bros. franchise, the series, particularly Ultimate, remains incredibly popular. As of February 2025, it holds the position of the third best-selling Switch game, highlighting its enduring appeal and dedicated player base. This continued success underscores the significant impact Sakurai has had on the gaming landscape.