Microsoft Shifts Away from Exclusive Games Strategy, Embracing Cross-Platform Availability
2025-01-28 10:54:05In recent interviews, Xbox head Phil Spencer signaled a shift in Microsoft's gaming strategy, indicating a move away from exclusive game development and towards greater cross-platform availability.
When questioned about the rationale behind purchasing an Xbox console in a world with increasing cross-platform play, Spencer highlighted the company's focus on the quality of its devices and services. "We want users to choose Xbox because of the strength of our platform and services, not because of exclusive titles," he stated. He also suggested significant support for Nintendo's upcoming Switch 2, with known leaker eXtas1s even claiming that "Doom: Darktide" will be ported to the platform.
Addressing the potential for cross-platform availability of "Starfield," Spencer declared, "Limiting a game to a single platform doesn't make sense for us. That path isn't viable." This statement strongly suggests Microsoft may be phasing out its PC/Xbox exclusivity model entirely.
Thomas Mahler, founder of Moon Studios, applauded this strategic shift. He revealed that his team had previously declined a collaboration with Microsoft on "Ori and the Will of the Wisps" due to exclusivity agreements preventing a PlayStation 5 release. Mahler argued that the exclusivity model is outdated: "Imagine if movies could only be played on specific DVD players. That would be absurd. The console player base has stagnated at 100-150 million for a long time. Growth in the industry requires breaking down hardware barriers."
He predicts that Sony will eventually follow Microsoft's lead, with only Nintendo remaining committed to an exclusivity strategy.