SEGA, the globally renowned video game brand, celebrated the grand opening of its first pop-up store in China on January 25th. Located on the first floor of the Bailian ZX Creative Park on Nanjing East Road in Shanghai, the store has drawn large crowds of gaming enthusiasts and fans eager to experience the world of SEGA.

The pop-up store showcases a “gathering of legends,” featuring popular franchises such as Yakuza, Sonic the Hedgehog, Persona, Sin Chronicle, and Project Sekai. The store offers a diverse and engaging celebration of SEGA's iconic IPs.

Fans lined up to purchase exclusive merchandise featuring beloved characters from franchises like Yakuza, Sonic the Hedgehog, Persona, Sin Chronicle, and Project Sekai.  SEGA also offered a blind box promotion featuring trading cards from Sin Chronicle, Yakuza, and Sonic the Hedgehog, giving fans a chance to snag limited-edition collectibles.

Attendees could also try out demos of *Sonic Frontiers* and *Sin Chronicle: ReFantazio*, experiencing the charm of SEGA's classic games firsthand.  Participants received random bonus trading cards related to the game they demoed, adding to the interactive fun.

For a deeper dive into SEGA's rich IP history, the pop-up store featured engaging photo opportunities.  The most eye-catching display was a diorama featuring the Sonic the Hedgehog family, instantly transporting fans into Sonic's vibrant world.  In addition to the Sonic display, visitors could admire classic SEGA consoles and a collection of limited-edition figurines, offering a nostalgic journey for dedicated fans.  Adding to the excitement, popular cosplayers were invited to the grand opening as guest store managers, interacting with fans and posing for photos, further enhancing the immersive experience.

The SEGA pop-up store will remain open until March 15th. This event provides a platform for Chinese gaming enthusiasts to connect with SEGA's classic IPs and signifies SEGA's commitment to expanding its presence in the Chinese market.  SEGA aims to continue delivering high-quality games and engaging interactive experiences to its Chinese fanbase in the future.