The upcoming Aquatica DLC for ARK: Survival Evolved has found itself in hot water due to a recently released trailer. The controversy stems not from the content of the DLC itself, but from the apparent use of AI-generated assets within the promotional video.

Fans quickly voiced their concerns, criticizing the use of AI amidst ongoing debates about its role in game development. Many pointed out the prevalence of AI-generated content compared to actual in-game footage, leading to speculation about the DLC's development status and overall quality.

However, the development team at Snail Colorado, led by Matt Kohl, has stated they were unaware of the trailer's creation and the marketing team's decision to use AI. According to Kohl, the AI footage was generated using still images from the game, and he emphasized that Snail Games does not utilize any generative AI tools in their development process.

This clarification aims to reassure fans that the unique and impressive biomes featured in ARK: Survival Evolved are crafted without the use of controversial AI shortcuts.

The use of AI in gaming remains a highly debated topic. While some studios have adopted the technology, a significant portion of the gaming community opposes it, citing concerns about its potential impact on developer and artist jobs, as well as a perceived lack of creativity.

Actor Samantha Béart, known for her work in Baldur's Gate 3, has criticized the use of AI by CEOs, arguing that while they may seek cost savings, they risk damaging their reputations in the process. The backlash against the ARK: Aquatica trailer seems to support this sentiment.

While Snail Games maintains they do not use generative AI, other companies like Activision and Sony have explored its applications, generating further discussion and debate about the future of AI in gaming. Activision confirmed its use of AI for some Call of Duty assets, and Sony has been testing AI chatbot versions of its characters, both decisions met with mixed reactions.

The future of AI in gaming remains uncertain.  Strong opposition from many gamers and developers stands in contrast to the willingness of some larger companies to embrace the technology for streamlining development.  The ongoing discussion highlights the complex and evolving relationship between AI and the gaming industry.