Activision has finally confirmed the long-suspected use of generative AI in the development of certain Call of Duty assets. This admission comes after Steam implemented a policy requiring developers to disclose AI usage, forcing Activision's hand. The revelation has ignited a wave of concern and criticism from the Call of Duty community.

Rumors of AI involvement in CoD's development have circulated for some time, with players pointing to unusual and sometimes flawed in-game elements like skins, camos, and calling cards. One prominent example was the zombie Santa Claus loading screen art featuring a six-fingered character.  Numerous other instances of peculiar artwork fueled player speculation before Activision's official acknowledgment.

Activision recently announced the 'Recon Squad' program, a new initiative with potential significant implications for the future of the Call of Duty franchise.  Details about the program are still emerging, but its existence alongside the AI disclosure raises further questions about the direction of CoD development.

The confirmation of AI usage appeared on Call of Duty: Black Ops 6's Steam page, stating, “Our team uses generative AI tools to help develop some in-game assets.” This vague phrasing has caused a backlash, with many fearing that Activision might be selling AI-generated cosmetics.  Notably, Modern Warfare 3's Steam page lacks this disclaimer, suggesting potential differences in AI utilization across titles.

Steam's January 2025 policy change regarding AI disclosure appears to be the catalyst for Activision's admission. While this increased transparency is welcomed by some, many players find it insufficient.  The core concern remains the potential for Activision to sell AI-generated items without clearly specifying their origin, leaving players feeling deceived.

The lack of specific information about Treyarch's use of AI in Call of Duty's art is a significant point of contention. Players worry about the future quality and artistic direction of in-game cosmetics, fearing a decline in creativity and an over-reliance on automated processes.

While gamers are not entirely against AI in game development, the primary issue lies in its perceived 'lazy' implementation.  A recent YouGov survey indicated that a majority of British gamers believe AI could enhance aspects like NPC interaction.  Furthermore, CoD's use of AI to combat cheating has been generally well-received. However, the concern lies in the use of AI to generate subpar or uninspired artwork, especially in high-budget AAA titles where resources should not be a limiting factor.