Rumors are swirling around the potential price of the highly anticipated Grand Theft Auto 6.  A recent report from an equity research group indicates that the game could launch at a significantly higher price point than its predecessors, possibly even reaching $100.

This speculation stems from the continued success of Grand Theft Auto 5, which remains a best-seller years after its release.  This enduring popularity suggests that demand for the next installment will be exceptionally high, potentially allowing Rockstar Games and parent company Take-Two Interactive to command a premium price.

Michael Pachter, managing director of equity research at Wedbush Securities, suggests that bundling GTA 6 with substantial in-game currency for Grand Theft Auto Online could justify the $100 price point.  He cites the success of Call of Duty, which saw increased sales by integrating online experiences with premium games.

Take-Two Interactive has already demonstrated a willingness to push the boundaries of game pricing with titles like NBA 2K21.  This history, combined with the immense anticipation surrounding GTA 6, makes a higher price tag increasingly plausible.

While details surrounding GTA 6 remain scarce, the potential $100 price tag has sparked debate within the gaming community.  The industry is watching closely, as the success of this pricing strategy could set a new precedent for AAA titles.

Gamers have historically resisted price increases, despite rising development costs and inflation. If GTA 6 successfully launches at a higher price, it could pave the way for other publishers to follow suit, normalizing higher prices across the industry.

However, there are potential downsides.  Not all Grand Theft Auto fans enjoy the online experience, and tying a high price tag to GTA Online currency might alienate some players. Additionally, it's unclear whether this refers to the existing GTA Online or a new version launching alongside GTA 6. Players might hesitate to invest heavily in currency for an older game, even with its continued popularity and recent updates.  Rockstar has yet to confirm plans for a new GTA Online experience.